cynthia wang, digital creative
Verizon Innovative Learning
Verizon Innovative Learning (VIL) was founded in 2012 to help close the digital divide and inspire next-gen learning among America’s students. They recently launched VIL HQ, a program to inject new technologies into classrooms. To create awareness among teachers and encourage tech+app inclusion into lesson plans, we showed how Verizon is helping create the classroom of the future today.
The Team
GCD Jennifer Hays, Josh Ormond
Art lead Cynthia Wang
Copy lead Evan Rosler
Agency MRM West
Our hero video introduced the program
The Team
GCD Jen Hays, Josh Ormond
Art Lead Cynthia Wang
Copy Lead Evan Rosler
Agency MRM West
Director Erica Chang
Director of Photography Mego Lin
Filmed in 2021 in Kentucky, our minimal agency team flew out to capture real students experiencing VIL apps firsthand. Our director and crew came from Los Angeles. Our client joined remotely, as we and the rest of the world followed strict Covid protocols - keeping us and the students all safe.
Results: 1.3 million views.
We captured stills to use in OLAs and social
On set photographer Josh Wood
The space was a great example of a Verizon Innovative Learning Lab, and the teachers and students were equally patient and excellent to work with. We maximized our time in Kentucky by capturing stills simultaneously to add even more value to the work.