cynthia wang, digital creative
Branding and Digital Styleguide Design
Certified aesthetic nurse specialist Christy Adams was looking for logo design, style guide and print collateral for her new brand - SkinSplendid - and came to me for the project. The brand is meant to be relatable and approachable, so I chose personable fonts to match the aesthetic and designed the photo mood board/guideline to echo.
As a fun detail, we made a collection of 15 business cards to reflect the diversity of skin tones from the Fitzpatrick scale to match her highly customized and tailored work for each of her clients.
PS. if you see Christy, tell her I sent you!