cynthia wang, digital creative
Puzzle: Healthcare giant Optum gave us the open-ended puzzle of how to increase engagement and add value and a bit of glamour to their annual sales group conference?
Solution: We made a 4-panel, 25', touchscreen interactive wall, complete with professional photo booth, that dynamically added participant's faces and quotes to an ever-changing wall of touchscreens. Users could then interact with each new face by tapping each photo to flip the image and reveal a quote from each participant.
From initial concept sketches, to design, technical development and testing to implementation, the brand came out the winner with fresh technology and personalized content that can live on within all their brand avenues.
Role: Creative director
Team: Y&R NYC and Brand New School