It was a crazy 4 days.
While traveling in Bend, Oregon to visit a friend, I got a call from Jack Morton to help them (as Creative Director) with a pitch. I got home on a Sunday. Was briefed in person on Monday morning at the Jack Offices and by that same Wednesday night, flew to Cincinnati and gave the presentation in person to the P&G team on Thursday morning. That same Thursday afternoon, while waiting for our flight back to NYC, we got the call that we’d won the pitch. That was fast.
The event was to be the launch of 3 new Olay products:
– Olay Whips – the newest unscented formulation of their popular moisturizer
– Olay Mists – a trio of scented hydrating sprays
– Olay Clay Stick Masks – a solid clay mask that came in a glide-on stick format.
The budget was tight, as was the timeline (clearly). We concepted, budgeted for production, and used a great illustrator to bring the concepts to life for the instagrammable event.
After concepting the product featurettes - we worked with a talented artist to illustrate our installations:
∞ A misting station that captures the love of rainbows
∞ Mirror selfie pod with an empowering message
∞ A larger-than-life litebrite style pegboard featuring the actual product as the light pegs
∞ A reflection “floating” selfie that highlights the clean, unscented light moisture whips.
The client was looking for the most buzz – with their eye focused on social media. A diverse cast of millenial influencers explored the event, filled with product installations and product trial stations – encouraged to snap selfies and promote the product and the event on social media #FaceAnything. (Note: I’ve never gotten 89k likes on any of my personal posts before. Wow, ladies. I’d say that was a success.)