cynthia wang, digital creative
The Chicken of the Sea Frozen Foods B2B Print Campaign
With NY boutique advertising agency Little Big Brands, my partner Mike Spiegel and I came up with ways to tell the story of Chicken of the Sea Frozen Foods to amplify their commitment to sustainability, the people who fish for them, and to the detail-oriented service they provide.
Big corporations can make big impacts
As an international brand with responsibilities to the people, places and partners they work with, the BIG campaign wanted to underline their many commitments - knowing their social impact effects more than just the hospitality industry. It helps the local fishermen communities and maintains the ecologies of the underwater ecosystem they fish from.
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Perfectionists, fanatics, and masters of their craft
We incorporated elements of their new branding to add whimsical shapes - starfish, Catalina’s tail, shell shapes and water iconography - to make ads that are bold and relate to the brand’s ocean story, while focusing on their eye for detail in every aspect of their work.
Click an image to see the full page spread.
