Puzzle: Create an engagement that combines technology, data and... GOLF.
Project: From concept to creation, we made the Dell Play Through app – turning golf into a social gaming platform. Swing your phone like a golf club, get real time data, partnered with FourSquare to pull in dynamic location data, and play golf through the streets of downtown Austin, Texas.
Launched at SXSW 2016, it preceded Dell's inaugural Match Play event, also in Austin.
Teams: Y&R NYC and MediaMonks
Role: Creative Director (Art/Visual)
Results: 3 videos (promotional teaser, behind the scenes doc, and case study), branding, mobile phone app.
Project: Pro-bono design work for the Veterans for Bernie activist group.
Approach: Highlight Bernie Sanders' enthusiastic grassroots support among America's veterans using a memorable social media campaign that allowed the personality, words, and patriotism of each veteran-supporter shine.
See the entire set: https://vetsforbernie2016.tumblr.com/
Puzzle: How do we make this modeling agency website the most gorgeous it can be, and take it from the 1990s into the 2020s?
Result: Trump Models website. We incorporated dynamic dev work, a highly customized WordPress template, and some information architecture to bring this site to life. The minimal design strove to communicate and highlight the stunning photography of all these beautiful women.
Role: Design/Creative Director
Team: Grunt Digital
Puzzle: Create a press release template for a new content creator company that can highlight their numbers and metrics.
Approach: Develop a new styleguide (typography and color) to get blah numbers to look interesting. Make the template interesting enough to allow for text/numbers only, when other visual components (photos/images) aren't available.
Puzzle: Create a warm and elegant logo for a world traveler, photographer, epicurean, South African woman to express all the joy in her life.
Solution: Pore through millions of fonts until you hit upon the right pair to convey the feeling of Nomad Epicure.
Puzzle: How do you get the stuff you love (organic, sustainable, eco-friendly, artisinal, hipster words) for less than you would pay at the fancy bodega on the corner?
Solution: Start a little bi-weekly food co-op in your house using Wholeshare. Turn your living room into a farmer's market!
Result: Make a logo and a social page. Spread the word with postcards at local cafes, restaurants, yoga shops, and residences. Make it look good!
Role: Creator, Owner, Designer, Manager, Consumer
Puzzle: Create a microsite to accompany the MD Anderson #endcancer campaign
Solution: Using a social media content aggregator, we pulled in tagged social posts and dynamically added them to our parallax design.
Role: UX & Design
Team: Y&R NYC
Puzzle: From scratch, create a brand identity and website to match for a securities company.
Solution: Start with the basics. Make a logo that conveys both old school security and the new (technology and the digital era) by combining the steadfast (with serif) with the new (futuristic). Then make a website to matchy match - customize a WordPress and go forth.
Role: Creative director, UX, design, client management.
Puzzle: How do we personalize and engage a sales group at a conference?
Solution: We made an interactive wall, complete with photo booth, that dynamically added participant's faces to an ever-changing wall of touchscreens. Users could then interact with each new face by tapping each photo to flip the image and reveal a little quote from each participant.
Role: Creative director
Team: Y&R NYC and Brand New School
Puzzle: Concept work for cellucor/C4 products focusing on edgy, sexy to-be-shot photography and incorporate a new social media campaign.
Solution: An edgy, photo-heavy parallax site design. Ooh muscles.
Role: Art director/design
Team: Y&R NYC
Puzzle: Create a fun identity for a new music school in Williamsburg run by my best friend and his dad.
Solution: Here's a logo for you! Put it on shirts! Tote bags! Posters! Stickers! ON YOUR BUILDING!
Results: A black and white logo, and an icon to match. (And here's a drum poster to promote one of their many great activities for new and pro musicians alike!)
Puzzle: Using a templated system, UX and design a website for the new OptumCare Medical Group.
Solution: Staying within the dev teams' capabilities, we UX'd and designed this website within the pre-established guidelines. Find all the images you need on Getty. I think it turned out pretty good.
Role: Design and UX
Team: Y&R NYC
Puzzle: Using minimal assets and photography, make a showcase website for Torani flavored syrups.
Solution: Take weirdly lit stock photography and meld them into one composited, homogenous illustration. Add UX. Add your own hand-drawn wacom illustrations. Make into website.
Role: UX and Art Director
Team: Velocidi, San Francisco
Puzzle: Create a website to spotlight Quincy Jones' headphone collaboration with AKG.
Solution: Keep it dark and sexy. These headphones had some really great glamour shots, so I used them to the best of their ability. Spun a little website around them, and called it a day. (These screengrabs still hold up, after all this time – circa 2007)
Role: Art Director
Team: Edelman Digital, San Francisco
Puzzle: Shoot a holiday campaign even though you are not a photographer.
Solution: Learn photography right-quick. Setup, style and Knoll the hell outta a bunch of holiday themed objects. (ABK: Always be knolling.)
Role: Stylist and Photographer
Puzzle: People at this corporate office aren't maintaining their computers and putting the company's security at risk.
Solution: Promote computer security awareness with this lil poster. Create an illustration and use typography to make it whimsical, but not too fun (this is an office!).
Role: Design and Copy