Problem: To celebrate their sponsorship of the Match Play Golf Championships, and to engage with the newest generation of computer users (millenials and company), Dell approached Y&R with an open-ended question that needed an solution - How do we merge our brand, golf and technology seamlessly?
Solution: From napkin concepts, to design, to creation, we made the Dell Play Through app – turning golf into a social gaming platform. Swing your phone like a golf club, get real time data, partnered with FourSquare to pull in dynamic location data, and play golf through the streets of downtown Austin, Texas.
We chose to launch at SXSW 2016, preceeding Dell's inaugural Match Play event, also in Austin.
The creation of the game also called for three pieces of film - concepting, storyboarding, interviews, art, edits, music searches, and everything else in between. Our talent search yielded us golf celebrity Matt Ginella, and our first video shoot let us shut down the main thoroughfare in Austin to hit rounds of golf balls from the middle of Congress Avenue towards the Capitol building. (Not gonna lie, that was pretty fantastic... and the police and the city were gracious hosts and accomodating to our 30 person crew).
Teams: Y&R, MediaMonks, MediaMonks Film
Role: Creative Director (Art/Visual)
Results: 3 videos (promotional teaser, behind the scenes doc, and case study), branding, mobile phone app.
Puzzle: Healthcare giant Optum gave us the open-ended puzzle of how to increase engagement and add value and a bit of glamour to their annual sales group conference?
Solution: We made a 4-panel, 25', touchscreen interactive wall, complete with professional photo booth, that dynamically added participant's faces and quotes to an ever-changing wall of touchscreens. Users could then interact with each new face by tapping each photo to flip the image and reveal a quote from each participant.
From initial concept sketches, to design, technical development and testing to implementation, the brand came out the winner with fresh technology and personalized content that can live on within all their brand avenues.
Role: Creative director
Team: Y&R NYC and Brand New School
Project: Pro-bono design work for the Veterans for Bernie activist group.
Approach: Highlight Bernie Sanders' enthusiastic grassroots support among America's veterans using a memorable social media campaign that allowed the personality, words, and patriotism of each veteran-supporter to shine.
See the entire set: https://vetsforbernie2016.tumblr.com/
Puzzle: How do we make this modeling agency website the most gorgeous it can be, and take it from the 1990s into the 2020s?
Result: (Disclaimer: Im not a supporter of the Donald.)
Trump Models website. We incorporated dynamic dev work, a highly customized WordPress template, and some information architecture to bring this site to life. The minimal design strove to communicate and highlight the stunning photography of all these beautiful women.
Role: Design/Creative Director
Team: Grunt Digital
Problem: Bring attention to key features of Ampli.fi's website, and tighten up the mobile app.
Solution: Using more rigid image requirements, create a look/feel for a marquee that allows for differing photographic levels. Add various styles for new "featured artists" - so developers have a library of options. And on the mobile app, make the app sexier and more glam, to engage the millenial audience who will fund their favorite amplifi artists.
Role: Creative Designer, UI/UX. IA
Puzzle: Create a microsite to accompany the MD Anderson #endcancer campaign
Solution: Using a social media content aggregator, we pulled in tagged social posts and dynamically added them to our parallax design.
Role: UX, IA & Design
Team: Y&R NYC
Puzzle: Using a templated system, UX and design a website for the new OptumCare Medical Group.
Solution: Staying within the dev teams' capabilities, we UX'd and designed this website within the pre-established guidelines. Find all the images you need on Getty. I think it turned out pretty good.
Role: Design, UX, IA
Team: Y&R NYC
Puzzle: Using minimal assets and photography, make a showcase website for Torani flavored syrups.
Solution: Take weirdly lit stock photography and meld them into one composited, homogenous illustration. Add UX. Add your own hand-drawn wacom illustrations. Make into website.
Role: UX and Art Director
Team: Velocidi, San Francisco
Puzzle: Create a website to spotlight Quincy Jones' headphone collaboration with AKG.
Solution: Keep it dark and sexy. These headphones had some really great glamour shots, so I used them to the best of their ability.
Role: Art Director
Team: Edelman Digital, San Francisco
Puzzle: Concept work for cellucor/C4 products focusing on edgy, sexy to-be-shot photography and incorporate a new social media campaign.
Solution: An edgy, photo-heavy parallax site design. Ooh muscles.
Role: Art director/design
Team: Y&R NYC
A handful of examples of branding/identity work.
A smattering of different design projects that demonstrates intimate knowledge of the standard designer toolset - Adobe Photoshop, Adobe Illustrator, InDesign, iPhone, and the coffee machine.